Dubai Chocolate Phenomenon Earns FIX Dessert the Prestigious Dubai-it Award
Dubai, UAE: What began as a personal craving has transformed into a global sensation, as British-Egyptian entrepreneur Sarah Hamouda’s creation, the Original Dubai Chocolate, garnered the Dubai-it Award. This prestigious accolade was announced on October 24 by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council of Dubai.
A Sweet Beginning: From Cravings to Creations
The journey of FIX Dessert Chocolatier is as unique as the flavors it offers. In 2015, Sarah Hamouda moved to Dubai with her husband, Yezen Alani, after their marriage the previous year. When pregnancy cravings left her yearning for a specific sweet treat unavailable in stores, Hamouda decided to take matters into her own hands. By blending traditional Middle Eastern ingredients such as pistachio and knafeh with her lifelong passion for chocolate, she crafted what would become the Original Dubai Chocolate.
Entrepreneurial Vision: Crafting a Global Brand
Recognizing the potential of her creation, Hamouda, alongside her husband Alani, established FIX Dessert Chocolatier in 2021. Alani, who drives the strategic planning and operational aspects of the company, has been instrumental in the brand’s rapid expansion. His innovative spirit is evident in the playful and enticing names of their chocolate bars, including “Time to Mango,” “Can’t Get Knafeh Of It,” and “Baklawa II The Future.”
Exponential Growth: A Global Chocolate Craze
In just over a year, FIX Dessert Chocolatier has made an indelible mark on the global chocolate industry. The company has captivated more than 2 million customers and sold over 6.5 million pieces of chocolate. The term ‘Dubai Chocolate’ has surged in popularity, becoming one of the most searched products worldwide. The hashtag #DubaiChocolate amassed an astonishing 13.8 billion views in just three months. This impressive reach signifies a 1,234% increase in sales of Dubai-style chocolate within a year.
Recognition and Impact: Sheikh Hamdan’s Endorsement
The remarkable success of FIX Dessert Chocolatier has not gone unnoticed. In a social media post, His Highness Sheikh Hamdan praised the company for its global impact, highlighting its presence in over 100 airports worldwide. “Dubai Chocolate has reached markets around the world,” he stated, celebrating the transformation of a home-based endeavor into a venture influencing an entire industry.
Background and Expertise: The Founders’ Journey
Before venturing into the world of chocolate, Hamouda had a career in engineering and education consultancy, having studied engineering at Middlesex University. Her partner, Yezen Alani, holds a degree in building surveying from the University of Greenwich and previously worked in quality, health, safety, and environment management. Their diverse backgrounds and shared vision have been pivotal in the success of FIX Dessert Chocolatier.
Conclusion: A Legacy of Sweet Innovation
FIX Dessert Chocolatier’s recognition by the Dubai-it Award underscores the power of innovation and the potential of entrepreneurial spirit. As the company continues to expand its reach, it stands as a testament to how a simple craving can evolve into a global business phenomenon. With a commitment to quality and creativity, FIX Dessert Chocolatier is poised to maintain its status as a leader in the chocolate industry.
